Underberg Post 37 EN

Edition No. 37 / Q2 2025 Editor: Underberg GmbH & Co. KG, Rheinberg, GERMANY www.underberg.com J U N E 2 0 2 5 Underberg x DIE FANTASTISCHEN VIER: Continuation of the cooperation at the OMR Festival • New packaging 2025 • Darts World Championship for Celebrities YOUVE GOT MAIL. EDITORIAL Dear Underberg friends, Join us in our excitement on seeing this “Summer Fresh” issue of the Underberg Post. A new post is for us simply a part of our company birthday celebra- tion with the entire Team Underberg on June 17. Celebrating together—that’s what the following pages are all about—with a review of the past and a look ahead to the future. Let’s start with the review: Underberg again partici- pated in the OMR Festival in Hamburg with a great outdoor presence featuring the Underberg Truck and a boules court. The event is all about sharing expe- riences, learning, exchanging ideas, and, of course, “having a fabulous party.” This diversity is so special and so appropriate to us and our Underberg brand. We were able to appoint two of the OMR team who opened up this stage in particular for us and who understand and live this great fit to serve as our brand ambassadors. Meet them here! And—just imagine how we were looking forward to a reunion at the OMR with DIE FANTASTISCHEN VIER!!! The time we spent with these unique partners was fantastic as well—and to top it off perfectly, we even continued our game of boules on site! Enjoy with us the “4” video clips showcasing the Underberg herbal spirit that were created at the last get-together at company headquarters. This post continues with a report about the Darts World Championship for Celebrities. In addition, the visually and technically improved Underberg packs (new display function, easier to open) will be presented—and include a contest! Then there is the introduction of the 2026 gift tin (featuring our head- quarters)—with a charm not limited to enthusiasts and collectors! Ludwig Ruder & Hubertine Underberg-Ruder @ DIE FANTASTISCHEN VIER and Underberg on the Red Stage at the OMR Festival: Left to right: Smudo, Michi Beck, Thomas D, And.Ypsilon with Brand Manager Sabine van den Boom

Edition No. 37 / Q2 2025 NEW S Speed Boule Challenge—excitement and a golden jersey At the end of the day, DIE FANTASTISCHEN VIER personally drew the winner’s name from the box: Janne. He evidently hadn’t expected to win, and a search party was sent looking for him. Luckily, however, the OMR is a village, and the winner was quickly found. The jersey was presented to Janne, he shook hands with the many well-wishers, and finally, he was photographed with DIE FANTASTISCHEN VIER. Best of all: the Speed Boule Challenge is going on tour! There will be plenty of opportunities to roll the balls this summer for all those who were unable to visit us at the OMR Festival. Look for us at the DIE FANTASTISCHEN VIER concerts at Bad Mergentheim Castle on July 13 , at Seaside Beach at Baldeneysee in Essen on August 29 , and other events. You will find information about further dates for our Speed Boule Tour in an exclu- sive newsletter that will be coming out shortly. EXCITEMENT AND A GOLDEN JErsey What an incredible two days! We are still walking on air from our OMR adventure in Hamburg—and especially from the crowds of visitors. Without their participation in and enthu- siasm for the Speed Boule Challenge, it would have been only half as special. Underberg x DIE FANTASTISCHEN VIER x boules No mistake: DIE FANTASTISCHEN VIER and Underberg are simply a match. But really, how does boules fit in? Answering this question is not at all difficult; it has evolved just as natu- rally as the friendship between Underberg and DIE FANTAS- TISCHEN VIER. One of their gigs took the band to Büsum, where the idea for the video “Four Seconds of Silence” was born on the beach. Although Smudo is the only band member with real boules experience, the commercial quickly revealed in authentically captured scenes that the game of boules is about more than just winning. It stands for slowing down, community, and awareness of being together in the moment. We wanted to transfer this feeling to the OMR Festival as well—as an invitation to take a break, to reflect for a moment, and to have a genuine exchange in the midst of the hustle and bustle. The desire prompted us to create a little oasis in the middle of the OMR hubbub—our Underberg Speed Boule Challenge. Two teams, one reward: the golden jersey in the green and black camouflage look. A much coveted limited edition featuring the logos of Underberg, DIE FANTASTISCHEN VIER, and the OMR Festival. Throughout the day, two teams repeatedly competed against each other, and the winner was allowed to throw his or her name into the glass box.

OMR 2025 Clear the stage for DIE FANTASTISCHEN VIER & Underberg Speaking of DIE FANTASTISCHEN VIER: shortly after the boules final, they took to the big “Red Stage,” joined by our Brand Manager Sabine van den Boom. The ex- citement was truly palpable: while chat- ting with presenter Steven Gätjen, they talked about our collaboration, humor, and why it is so important for a brand to remain authentic. It quickly became clear to everyone: this is not your usual partnership. It’s truly team play—four Underberg fans shar- ing their very personal story with us. The hall was full, and the atmosphere couldn’t have been better. The OMR Festival 2025 was more than just a trade fair appearance for us—it was an emotional highlight that we had the privilege of creating together with DIE FANTAS- TISCHEN VIER. Quotes from the stage chat: “This cooperation is a gift” Michi Beck: “Starting whistle, drink, four seconds of silence, final whistle: our friendship ritual has always tied us to the product. We‘re really keen to tell more stories together.” Smudo: “Thanks to the closeness of our relationship with the brand and the Underberg family that has evolved over the years, there was never any doubt in our minds that we wanted to take part.” And.Ypsilon: “The herbal bitter has been a part of our lives for more than 20 years. And now we have the chance to show what Underberg means to us, what we associate with it.” Thomas D: “A really important factor for us: we are able to be ourselves in this partnership.”

Three strong partners—OMR, DIE FANTASTISCHEN VIER, and Underberg—one powerful message. And an audience that responded with enthusiasm. Our brand world was brought to vibrant life in at our stand. Thanks to the Underberg Truck, the grandstand, and the Underberg Speed Boule Court. RTL, SAT.1 and ProSieben at the Underberg stand The TV teams from RTL and SAT.1 were joined by ProSieben on the site. The influencer Feli “Videozegs” was at the OMR Festival for the show “taff,” played boules against DIE FANTASTISCHEN VIER at the Underberg stand, and had the opportunity to inter- view the hip-hop legends. Afterwards, Feli posted a tongue-in- cheek message on Instagram: “I’m done with social media. I’m afraid this is my dream job.” #TeamUnderberg #DIEFANTASTISCHENVIER #OMR #Partnership What made OMR 2025 special for us: ♥ The idea of using real fans as brand ambassadors has proven to be as plausible as it is effective. ♥ When a topic is really close to someone’s heart, you can sense it, as is true with Smudo, Michi Beck, Thomas D, And. Ypsilon—and equally so with our Sabine, who talked about the cooperation on the Red Stage with sincere enthusiasm and conviction. ♥ The excitement in the audience demonstrated that DIE FANTASTISCHEN VIER offered the perfect stage for our brand in the OMR universe. Thanks to everyone who made this event so special for us— we are looking forward to everything yet to come!

Edition No. 37 / Q2 2025 NEW S Designation of the OMR team as brand ambassadors OMR TEAM MEMBERS DESIGNATED AS The relationship between Underberg and OMR has never been one of business only. This is in no small measure thanks to Annalena Dittkuhn-Papendorf and Yannick Mixdorf. The two OMR managers have become dyed-in-the-wool fans of the herbal bitter from Rheinberg and Team U. In recognition of their loyalty and commitment to the product and the brand, the Underberg family has appointed the two as ambassadors for the brand. The recognition did not end with Dr. Hubertine Under- berg-Ruder’s presentation of the certificate of their appoint- ment to them; since that day, an original single-portion bottle bearing the first names of the two has been on display in the unique small bottle exhibition at Underberg headquarters. We want them to be more than just two names for you, so here they are to introduce themselves personally—with the unique Underberg spirit, of course. Name: Annalena Dittkuhn- Papendorf Age: 33 Job: Key Account Managerin Motto: If you love your job, you‘ll never have to work again. 1. My first Underberg moment: At my desk in the OMR office—team tasting. 2. Underberg in three words: I love it 3. I enjoy Underberg most when I meet up with a certain group of people and everyone is delighted because they know I have enough Underberg for everyone in my bag. 4. If I were a Tops & More award, I would be the Underberg Herbal Truck, because I am always pack- ing twelve Undis. 5. Who—dead or alive, real or fictional—would you like to enjoy an Underberg with and why? With my grandfather, who is no longer alive. When Granddad was still alive, I had never even heard of Underberg. Grandma has now given me his gift tin from Expo 2000.

NEW S Editor: Underberg GmbH & Co. KG, Rheinberg, GERMANY www.underberg.com Designation of the OMR team as brand ambassadors Name: Yannick Mixdorf Age: 36 Job: Teamlead Sales & Partnerships Motto: Positive things always happen to positive people. 1. My first Underberg moment: In my grandmother’s pub, simply unforgettable! 2. Underberg in three words: Sociable, surprising, green 3. I enjoy Underberg most, when I’m with friends. 4. If I were a Tops & More award, , I would be an Underberg disposable camera because it can be used to capture all the wonderful Underberg moments. 5. Who—dead or alive, real or fictional—would you like to enjoy an Underberg with and why? Preferably with anyone who has never heard of Underberg and urgently needs to hear all the incredibly interesting stories. Team U and the OMR brand ambassadors Back row, left to right: Lukas Stötzner, Lukas Graf Front row, left to right: Hubertine Underberg-Ruder, Yannick Mixdorf, wAnnalena Dittkuhn-Papendorf, Sabine van den Boom, Vera Donner-Sander

Edition No. 37 / Q2 2025 NEW S Underberg x DIE FANTASTISCHEN VIER Social Clips and a whole lot of HERBAL-SPIRIT of their ritual whenever Smudo, Thomas D, Michi Beck, and And.Ypsilon get together. When they toast their time together, it’s with the herbal bitter from Rheinberg—because it’s the perfect match: four personalities, one common feeling. Small ritual—great friendship One thing has been clear since fall 2024: Underberg and DIE FANTASTISCHEN VIER are now officially joining forces because there are so many stories waiting to be told. So here are now four brand-new clips, each telling its own story. In the videos set against the backdrop of the historic headquarters right in the center of Rheinberg where the history of Under- berg has its origins, DIE FANTASTISCHEN VIER show what connects them to Underberg—here is a brief overview. What really makes a partnership great? For Smudo, the answer is clear: “It’s important that we can tell our stories authentically and independently”—and that’s exactly what he and the other members of DIE FANTASTISCHEN VIER have now done. Four humorous social media clips show how special the connection between Underberg and DIE FANTASTISCHEN VIER really is. The 20-second spots have been running on our channels and on YouTube since March—if you haven‘t seen them yet, be sure to check them out: instagram.com/underberg/Underberg & DIE FANTASTISCHEN VIER— more than just advertising. They are expressions of friendship. Incidentally, the guys and the herbal bitter got to know one another more than 20 years ago—during a text workshop in a hut in Austria. That was the first time the top on a bottle of Un- derberg was popped off—and since then it has been a fixed part 1. THE TAKEOVER: DIE FANTASTISCHEN VIER take over! Our headquarters in Rheinberg, no less. Their flag now flies over the rooftop—and inside? Smudo, Thomas D, Michi Beck and And.Ypsilon now wield the scepter. instagram.com/underberg/

NEW S Editor: Underberg GmbH & Co. KG, Rheinberg, GERMANY www.underberg.com Underberg x DIE FANTASTISCHEN VIER Social Clips 2. THE BITTER FACE: Starting whistle—enjoy the herbs from 43 countries—bitter face—final whistle. The ritual always follows the same procedure. But why are Smudo’s facial muscles so relaxed? The answer to this question is simple: Smudo is a fan of our milder Underberg Espresso Herbtini. 3. THE HOUR OF BIRTH: Does the new Underberg Espresso Herbtini have anything to do with Smudo’s facial expressions? In any case, he seems to have a remarkably intense relationship with the after-dinner fusion drink. Find out more in this clip. Smudo’s intense relationship with our after-fusion drink is shown in this clip about the creation of Underberg Espresso Herbtini. Smudo: “To be honest, I invented the new herbal bitter by mistake.” 4. THE SECRET RECIPE: 43 herbs from around the world—but what exactly is in the bit- ter? Although it may sound like a marketing gag, it is anything but that: to this day, the recipe for Underberg has remained top secret! DIE FANTASTISCHEN VIER act as amateur chemists as they go in search of clues. Will they crack the recipe? The clips combine what Underberg stands for with the unmistak- able humor and charm of DIE FANTASTISCHEN VIER. The best part: this was just the beginning. There’s a lot more to come—and you, our community, will as always be right in the thick of it!

Edition No. 37 / Q2 2025 NEW S New packaging including contest NEW PACKAGING Contest for the new 12-pack promotional packaging Attention Underberg fans: our popular herbal spirits and the new Underberg Espresso Herbtini are now available in a redesigned 12-pack. What’s new? The packaging is more robust. Removing the bottles is now even easier, and you can put the packaging on the table as decoration: beautiful and easy to remove bottles. It gets even better because here, too, DIE FANTASTISCHEN VIER are indispensable. It is simply a collaboration that not only sounds good, but also comes with marvelous promotions! Our promotional packs all contain codes that you can use to partic- ipate in an exclusive contest. Just enter the codes online—and with a bit of luck, you will win! You can recognize the promo- tional packs by the contest notice on the back of the packaging and a photo of DIE FANTASTISCHEN VIER.

NEW S Editor: Underberg GmbH & Co. KG, Rheinberg, GERMANY www.underberg.com Darts World Championship for Celebrities for the HAUS OF UNDERBERG Team U and the Darts World Championship for Celebrities Left to right: Lasse Kamps, Leonie Paal, Lukas Graf, Julia Giesen, Florian Schumacher, Simon Gosejohann, Lukas Stötzner, Franziska Linke, Sabine van den Boom, Jens van den Boom, Vera Donner-Sander Playing for the first time—and a bull’s-eye right away: Underberg celebrated a successful debut at the Darts World Championship for Celebrities on ProSieben and Joyn. We rocked the stage among all the flashy outfits! Start line-up for Team Underberg: comedian Simon Gosejohann and darts legend Michael van Gerwen. Why did the three-time world champion turn in such a great performance? For Simon, the reason was quite simple: “Because our sponsor is green,” he grinned after the masterful semi-final victory. Unfortunately, that was where it ended. But hey: you really hit the bull’s-eye with us. Even though they didn’t make it to the final, the two made sure there was a spirited atmosphere—and were even cheered by chants from the fans in the hall. Darts heart, what more could you want? “Darts is incredibly popular right now. This is where high-spirit- ed, slightly crazy, and above all cheerful people all come togeth- er,” says Vera Donner-Sander, Brand Director of the Underberg Group. “The Darts World Championship for Celebrities has a unique atmosphere and brought us together with plenty of genu- ine fans of the brand.” A heartfelt thank-you goes to the Seven.One Entertainment Group: our long-standing partner was convinced that Underberg was a good fit for the Darts World Championship for Celebrities. Our premiere was definite proof: our colleagues were right.

NEW S New awards 2025 • Underberg gift tin 2026 NEw GIFT TIN 2026 Where history meets magic—welcome to Underberg headquarters, which was the inspiration for the latest gift tin. Our headquarters, a living heritage where the history and magic of the Underberg herbal bitter are brought to life. The history of Underberg herbal bitter began here in 1846, within the old walls of our headquarters. These rooms have plenty to tell—of the secret recipe, the dedication to perfection, and a family’s vision that continues to be pursued today. Every corner of this building breathes the secrets of the Underberg herbal bitter. The herbs, which have been selected and processed with the greatest care for generations, unfold their full magic. The site is more than just a production facility— it is the heart and soul of Underberg. Boules set The social clips of DIE FANTASTISCHEN VIER contained a subtle hint of our latest and exclusive Tops & More award. We are truly proud of this authentic collaboration and are now offering a very special goodie to match this extraordinary cooperation: the high-quality boules set—in typical Under- berg design! For relaxed afternoons with friends, family, or the crew in the park. BOULES SET CONTEST: Concert tickets for the winner and 3 companions, including overnight stay Hold on tight: every time you order the boules set, you automatically take part in a contest. Every order lands in the lottery pot and has the chance to enjoy an unforgettable experience: the lucky winner will receive an exclusive ticket for the DIE FANTASTISCHEN VIER concert in Stuttgart on 12/20/2025—and can make some friends happy with the three additional tickets! But that’s far from all: they can be sure of the perfect weekend, of course—the prize also includes an overnight stay for all four people in the elegant Steigenberger Hotel right in the center of Stuttgart. And the absolute highlight: You will have the unique opportu- nity for an exclusive Meet & Greet with the band—a personal moment with DIE FANTASTISCHEN VIER that you will never forget. So what are you waiting for? Order your boules set, be a part of the excitement, and maybe you will soon be celebrating with DIE FANTASTISCHEN VIER! Eligible to participate is any nat- ural person acting in their own name who resides in Germany. Keyfinder as a key fob Yet another award shines with renewed splendor! Our key finder is not just a fob for your key chain. It also serves another purpose: if you have lost your keys, the unique number on the fob will help you find them again. NEW: The key finder is now also available as Underberg Espresso Herbtini!