Welcome to the World of Underberg

Semper Idem® – A Secret Process Kept Since 1846

In 1846, Hubert Underberg carefully selected herbs from 43 countries and developed a process that guaranteed him the gentle extraction of the active ingredients from the exquisite and aromatic herbs. The Underberg Herbal Bitter was born.

Underberg celebrates its 175th anniversary in 2021 – ushering in a new trendy “pop art meets tradition” world that combines tradition and modernity. Underberg has always stood for pure and multifaceted herbal enjoyment


New Tin 2024

Small Bottle – Magic Experience of herbs

Small bottle, big impact – Underberg knows how to create magic!

The ideal portion in the cult bottle with the legendary straw paper,
the unique capsule and the narrow bottle opening for a very conscious moment of enjoyment.

No wonder Underberg has enjoyed cult status for so many years and is a real must-have.
Get the coveted Underberg 2024 collector’s tin now as a tribute to the cult bottle and become part of history.

Exclusively at Tops & More loyalty Campaign

the Underberg umbrella

Get the elegant Underberg umbrella for only 384 Underberg tops.
Ideal for a rainy autumn walk and exclusively available at the Underberg loyalty campaign.

Everything that Money can’t Buy


The Underberg Tops & More Loyalty Program is popular around the world for good reasons. Collect Underberg bottle tops and choose from a list of unique rewards, all of which are not available in any shop.