From the beginning to the present


Discover video clips, TV spots, and vintage billboard posters, as well as the famous Underberg jingle.

Underberg marketing

From sandwich boards to TV spot

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Vintage advertisement

Underberg in magazines and on billboards

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How to sing a song in many ways ― discover the Underberg song

Following the launch of the successful TV campaign in 1977, the Underberg jingle, “Komm doch mit auf den Underberg”, soon turned into one of the most successful jingles of all time. In recent years, Underberg has supported German speaking musicians by putting on highly original contests. Several popular performers have discovered the beneficial effect of Underberg.

How to sing a song in many ways ― discover the Underberg song

In keeping with the company principle of SEMPER IDEM, the Underberg song is always the same, but since the 1970’s, it has been covered by many different artists.

Listen to some highly original versions of our classic tune:

The Underberg X-mas jingle in an a-capella version by voXXclub

The Underberg X-mas jingle, roaring-20s style

The jingle, Schlager-style